MBA in Marketing

Master the art and science of marketing strategy, consumer behaviour, and brand management, and develop the creative and analytical mindset needed to drive business growth in a rapidly evolving global marketplace.

2 Years Full Time
Apply Now icon | GHRU Amravati
GHRU Amravati

About Course

The MBA in Marketing (First Year) at G H Raisoni University, Amravati, builds a strong foundation in marketing management, consumer psychology, brand strategy, digital marketing, and market research. In today's digitally driven business landscape, marketing professionals are no longer just promoters; they are strategists, storytellers, and growth architects who shape the future of brands.

The first year blends core managerial competencies with practical marketing knowledge spanning consumer behaviour, advertising, market research, product and brand management, digital and social media marketing, and integrated communications. Through case studies, live brand projects, and interactions with industry leaders, students develop the critical thinking and decision-making skills essential for a competitive marketplace.

Raisoni Education's industry-aligned curriculum, digital tools, and hands-on learning ensure graduates are market-ready professionals prepared for careers in FMCG, retail, e-commerce, digital agencies, media, consulting, healthcare, and beyond.

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Study at Raisoni for a successful future & drive your career in the right direction with our MBA in Marketing

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Future of Marketing Professionals

₹18,00,000+ / Year GHRU Amravati

Experienced marketing professionals, brand strategists, and digital marketing leaders working with leading corporations, agencies, and consulting firms often command premium compensation packages along with performance incentives and leadership responsibilities.

15-18% Industry Growth GHRU Amravati

India's marketing and advertising industry is witnessing exceptional growth driven by the digital revolution, e-commerce expansion, social media influence, and rapidly evolving consumer behaviour. The demand for skilled marketing professionals is set to rise significantly in the coming decade.

High Demand Across Industries GHRU Amravati

Every industry, including FMCG, technology, retail, healthcare, finance, hospitality, media, and education, requires skilled marketing professionals for brand building, customer acquisition, product launches, and strategic business development.

Eligibility

  • Candidates must possess a bachelor's degree from a recognised university.
  • Minimum qualifying marks as per the university and regulatory norms.
  • Students from any academic background are eligible to apply.
  • Final-year graduation students may apply for provisional admission.
  • Admission is subject to document verification and eligibility compliance.

Key Details

  • The two-year postgraduate management program is divided into four semesters.
  • The first-year curriculum covers core management subjects alongside foundational marketing disciplines.
  • Delivered through ICT-enabled smart classrooms and dedicated marketing and media labs.
  • Practical exposure through case studies, brand simulations, and live campaign projects.
  • Industry interaction via seminars, guest lectures, marketing conclaves, and corporate workshops.
  • Exposure to real-world market research, consumer insights, and brand communication challenges.
  • Internship opportunities with advertising agencies, marketing firms, and corporate organisations.
  • Training in digital marketing platforms, CRM tools, SEO/SEM, social media analytics, and content strategy.
  • Entrepreneurial guidance for students aspiring to launch their own brands or startups.

Admission Procedure

  • Admission Notification Admission details are announced through the official University website, notice boards, and authorised communication channels. Candidates should regularly monitor updates regarding eligibility, deadlines, and admission schedules.
  • Application Process Applicants must submit the completed application form along with all required documents before the prescribed deadline. Shortlisted candidates will be notified through official communication.
  • Provisional Admission Students awaiting final graduation results may apply for provisional admission. Previous semester marksheets must be submitted during the application process.
  • Cancellation of Provisional Admission Provisional admission may be cancelled if eligibility criteria are not fulfilled, the minimum required marks are not achieved, or final documents are not submitted within the specified timeline.
  • Application Rejection Applications may be rejected if eligibility requirements are not met, application fees remain unpaid, forms are incomplete or unsigned, required documents are missing, or incorrect information is provided.
  • Final Enrolment Admission is confirmed after successful document verification and fee payment. Students receive a unique enrolment number for academic records and university access.

The application form may be rejected for any of the following reasons:

Required Documents:

Original documents and FOUR sets of attested photocopies are required at the time of admission:

  • Graduation Marksheet and Passing Certificate
  • Class 12 (HSC) Marksheet
  • Class 10 (SSC) Marksheet
  • School/College Leaving Certificate
  • Nationality Certificate
  • Domicile Certificate
  • Aadhaar Card Copy
  • Passport-size photographs
  • Original documents along with attested photocopies are required during admission.

Core Skills

  • Marketing strategy and planning
  • Consumer behaviour and market research
  • Brand management and product positioning
  • Digital marketing and social media strategy
  • Advertising, copywriting, and integrated communications
  • Sales management and distribution strategy
  • Customer relationship management (CRM)
  • Business analytics and marketing data interpretation
  • Entrepreneurial thinking and innovation
  • Leadership, presentation, and managerial communication

Career Opportunities

Entry Level
  • Marketing Executive
  • Brand Associate
  • Digital Marketing Analyst
  • Market Research Associate
  • Sales Executive
  • Social Media Coordinator
  • Content Marketing Specialist
  • Advertising Assistant
Mid Level
  • Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Product Manager
  • Market Research Manager
  • CRM Manager
  • Business Development Manager
  • Media Planner
Senior Level
  • Chief Marketing Officer (CMO)
  • Vice President of Marketing
  • Brand Director
  • Head of Digital Strategy
  • Marketing Strategy Consultant
  • Global Brand Manager
  • Growth and Revenue Director

Future Studies and Certifications

Students can further enhance their careers through advanced education and globally recognised certifications such as:

Google Digital Marketing & E-Commerce Certification
HubSpot Content Marketing and Inbound Marketing Certification
Meta (Facebook) Blueprint Certification
Chartered Institute of Marketing (CIM) Qualifications
MBA Finance Specialisation (Advanced)
MBA Marketing Specialisation (Advanced)
Postgraduate Certifications in Brand Management and Advertising
Data Analytics and Consumer Insights Certifications
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FAQ

What skills are important for MBA Marketing students?

Students with creativity, strong communication, analytical thinking, and an interest in consumer psychology and business strategy tend to excel in marketing. The ability to blend data-driven thinking with innovative storytelling is particularly valuable in modern marketing roles.

Graduates can work in brand management, digital marketing agencies, advertising firms, FMCG companies, e-commerce organisations, media and entertainment, consulting, public relations, retail, and entrepreneurial ventures.

Fresh MBA Marketing graduates can expect starting salaries ranging from ₹4,00,000 to ₹8,00,000 per year, depending on the role, organisation, internship experience, and skillset. Specialised digital marketing skills can further accelerate early career earnings.

Yes. The program incorporates case studies, live brand campaigns, market research projects, internships, advertising workshops, and interactions with marketing professionals to ensure comprehensive industry exposure from the very first year.

Yes. Students are actively encouraged to pursue certifications in digital marketing, content strategy, SEO/SEM, data analytics, and brand management alongside the MBA program to strengthen their professional profile and industry readiness.

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Applications of admission are now
open for academic year 2026-2027

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