Diploma in Digital Marketing

Overview

  • Eligibility - 12th pass
  • Duration - 1 year

Digital Marketing is a modern form of marketing that utilizes digital channels and technologies to promote product, services or brands to a targeted audience. It encompasses various online Strategies and tactics to reach potential customers, build brand awareness, engage with the audience and drive conversions. Digital marketing is highly data-driven, allowing marketers to analyze and optimizes campaigns in real time for better results. It offers numerous advantages over traditional marketing. It is an ever-evolving field as new technologies and platform emerges, offering marketers innovative ways to connect with their target audience and achieve their marketing goals.

Course Structure

The structure of a digital marketing course:

  • Introduction to Digital Marketing
  • Website Planning and Development
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Influencer Marketing
  • Analytics and Data Analysis
  • Digital Marketing Strategy
  • E-commerce and Conversion Optimization
  • Emerging Trends and Technologies
  • Legal and Ethical Considerations
  • Capstone Project or Case Studies

The field of digital marketing is constantly evolving, so courses have also included updates on new tools, platforms, and strategies.

Learning Outcome

Here are some general learning outcomes:

  • Beginner Level
  • Understanding Digital Marketing
  • Website Basics
  • Email Marketing
  • Search Engine Basics
  • Content Creation
  • Intermediate Level
  • Paid Advertising
  • Social Media Marketing
  • Email Campaign Optimization
  • Data Analytics
  • Conversion Optimization
  • Advanced Level
  • Marketing Automation
  • E-commerce Strategies
  • Advanced Analytics
  • Content Strategy
  • Global and Multilingual Marketing
  • Innovative Trends
  • Leadership and Strategy

Remember that digital marketing is a rapidly evolving field, so continuous learning and adaptation is essential to staying relevant and effective in this domain.

Admission Procedure

  • Before starting every admission cycle, the University issues a notification on the University website, notice board and other public domains like newspapers, etc.
  • After the last date of application is over, a list of shortlisted students is put up on the University website, notice board, or the students are informed directly about their admission.
  • You are eligible to apply even if you’re awaiting the results of your qualifying examination(s). Such candidates are offered provisional admissions and have to submit their previous years’ mark sheet to confirm that they fall into the eligibility criteria. You must submit your mark sheet before the due date of applying for admissions. Once the provisional admission is approved, the candidate will have one month to provide the mark sheet for the qualifying examination. Subsequently, failing to do so will result in the cancellation of provisional admission.
  • If a candidate is granted provisional admission under the conditions mentioned above and the said candidate fails to meet the eligibility criteria or has been unable to obtain the required marks. In that case, the provisional admission is cancelled.

An application form is rejected for the following reasons:

  • The candidate fails to fulfill the eligibility criteria provided by the University.
  • The admission is cancelled if the candidate fails to enclose the prescribed fee.
  • Provisional admission is cancelled if the application form does not contain the signature of the candidate and their parents/guardian, wherever applicable.
  • The candidate fails to submit the supporting documents in time for admission.
  • After submitting all the necessary documents and fees, the student will be assigned an enrollment number by the University.
  • Rules set by the University for the process of admission will be applicable from time to time.

Careers

Diploma in film production design course can pursue various careers within the film and television industry. Here are some potential career paths:

  • Production Designer
  • Art Director
  • Set Designer
  • Set Decorator
  • Location Scout/Manager
  • Concept Artist/Storyboard Artist
  • Visual Effects Art Director
  • Art Department Coordinator
  • Prop Master
  • Costume Designer
  • Production Manager/Coordinator
  • Visual Effects Designer/Supervisor
  • Film Industry Consultant
  • Educator/Instructor
  • Independent Filmmaker
  • Exhibition and Theme Park Designer
  • Commercial and Advertising Design
  • Architectural Visualization

It's important to note that the film and television industry is highly collaborative, and production design professionals work closely with directors, producers, cinematographers, and other creative departments to bring a project to life. Additionally, freelancing or working on contract basis is common in this field, allowing for flexibility and exposure to a diverse range of projects.