Diploma in advertisement and public relation

Overview

  • Eligibility - 12th pass
  • Duration - 1 year

Advertisement and Public Relation (PR) are two distinct but related components of marketing and communication. Both are essential in a promoting products, services, brands or organizations, but they employ different Strategies and approaches to achieve their objectives. Advertisement, often referred to as advertising, is a paid promotional activity that aims to reach a target audience. Public relations, commonly known as PR, is strategic communication practice aimed at building a maintaining a positive image and reputation for a brand, organization or individual. P.R. focuses on creating and maintaining a strong relationship with the public, including customers, Stakeholders, employees and the media.

Course Structure

Certainly, here's a breakdown of a potential film appreciation course structure:

  • Introduction to Advertisement and Public Relations
  • Communication Fundamentals
  • Advertising
  • Public Relations
  • Marketing and Branding
  • Research and Analysis
  • Case Studies and Campaign Analysis
  • Ethical and Legal Considerations
  • Practical Skills
  • Professional Development
  • Capstone Project

Learning Outcome

Learning outcomes for an Advertising and Public Relations course define the specific knowledge, skills, and abilities that students will acquire by the end of the course. These outcomes guide the students achieve the desired competencies. Here are some potential learning outcomes for an Advertising and Public Relations course:

Knowledge-Based Learning Outcomes:

  • Understand the Concepts
  • Historical Context
  • Communication Models
  • Media Channels
  • Campaign Planning
  • Ethical Considerations

Skills-Based Learning Outcomes:

  • Copywriting and Design
  • Media Relations
  • Social Media Management
  • Event Planning
  • Research and Analysis
  • Crisis Communication

Application-Based Learning Outcomes:

  • Campaign Creation
  • Media Materials
  • Press Relations
  • Event Execution

Admission Procedure

  • Before starting every admission cycle, the University issues a notification on the University website, notice board and other public domains like newspapers, etc.
  • After the last date of application is over, a list of shortlisted students is put up on the University website, notice board, or the students are informed directly about their admission.
  • You are eligible to apply even if you’re awaiting the results of your qualifying examination(s). Such candidates are offered provisional admissions and have to submit their previous years’ mark sheet to confirm that they fall into the eligibility criteria. You must submit your mark sheet before the due date of applying for admissions. Once the provisional admission is approved, the candidate will have one month to provide the mark sheet for the qualifying examination. Subsequently, failing to do so will result in the cancellation of provisional admission.
  • If a candidate is granted provisional admission under the conditions mentioned above and the said candidate fails to meet the eligibility criteria or has been unable to obtain the required marks. In that case, the provisional admission is cancelled.

An application form is rejected for the following reasons:

  • The candidate fails to fulfill the eligibility criteria provided by the University.
  • The admission is cancelled if the candidate fails to enclose the prescribed fee.
  • Provisional admission is cancelled if the application form does not contain the signature of the candidate and their parents/guardian, wherever applicable.
  • The candidate fails to submit the supporting documents in time for admission.
  • After submitting all the necessary documents and fees, the student will be assigned an enrollment number by the University.
  • Rules set by the University for the process of admission will be applicable from time to time.

Careers

A course in Advertising and Public Relations can open up a variety of career opportunities in the fields of marketing, communication, media, and public relations. Here are some potential career paths student can pursue:

  • Advertising Account Executive
  • Public Relations Specialist
  • Social Media Manager
  • Media Planner/Buyer
  • Copywriter
  • Digital Marketing Specialist
  • Event Coordinator
  • Brand Manager
  • Media Relations Manager
  • Market Research Analyst
  • Creative Director
  • Content Marketing Manager
  • Corporate Communications Specialist
  • Media Producer
  • Marketing Communications Manager
  • Account Planner/Strategist
  • Public Relations Manager/Director
  • Integrated Marketing Communications (IMC) Manager

These are just a few examples of the many career paths you could pursue with a background in Advertising and Public Relations. Keep in mind that the specific roles and titles may vary based on the industry, company size, and region. It's important to network, gain practical experience through internships or entry-level positions, and continually update your skills to succeed in the dynamic fields of advertising and public relations.

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